Here is the Frenchy label in which Beyoncé has just invested

The French label Destree has just raised funds from the most stylish women in the universe, including Beyoncé. Focus on a promising label.

BeyonceRihanna, Gisele BundchenReese Witherspoon, Jessica Alba… No, it’s not the list of guests of the Met Gala that would have leaked. Rather the names of the new investors of the Destree label. Launched in 2016 by Laetitia Lumbroso and Geraldine Guyot under the name of D’Estreea street close to where she grew up in the 7th arrondissement of Paris, this French label has since lost its apostrophe and umlaut, certainly for seduce internationally. The brand first made a name for itself by offering its customers pretty hats colorful. Then over the seasons, the two entrepreneurs expanded their collections to include precious jewelry and graphic handbags. In 2021Those are the clothes who made their debut on Destree’s racks. Modern suit sets, shirt dresses with XXL collars, sleeveless vests that dusted off this grandfather’s outfit… In short, really successful pieces, which, like the accessories, were able to please the brand’s new investors. .

Géraldine Guyot, co-founder of Destree © Destree

Géraldine Guyot, face of the label in the press, studied art at the prestigious Central St Martins. It must be said that this discipline, she has always rubbed shoulders with her, her parents being notorious aesthetes. This culture of beauty, it is found in the creations of the label, which mix references artsy and vintage inspiration. In addition, these precious pieces are all made in Europe, by artisans loyal to Destree since its inception.

A 100% female fundraiser

If the amount of this fundraising, accompanied by the former editor-in-chief of Vogue China Angelica Cheung today venture partner of Sequoia Capital China (an investment company that owns the capital of the Chinese brand Shein or the Parisian label AMI) is kept secret, it should enable Destree to accelerate its development.

The creative universe and stylistic signature of DESTREE immediately seduced us“, says Angelica Cheung in a press release, “Destree has stood out from the competition thanks to a strong DNA, which has enabled it to create solid brand fundamentals.

On the program for the next few months for the label: the opening of a boutique in Paris in June, rue du 29 Juillet, a few steps from Ganni and Saint Laurent. And why not in China or New York, where Géraldine Guyot now lives with her husband, Alexandre Arnaultexecutive vice president of the jewelry brand Tiffany & Co.. and son of Bernard Arnault, the big boss of LVMH. What is certain is that Géraldine Guyot and Laetitia Lumbroso, who remain majority shareholders of their label are better surrounded than ever.

In addition to Beyoncé, RihannaGisele Bundchen and Reese WhiterspoonJessica Alba, the two young women also called on Gabriela Hearst, current artistic director of Chloé, passionate about sustainable development issues in fashion. And to Carmen Busquets (brilliant businesswoman who, for example, spotted the fashion platform Tagwalk in its early days), as well as Emily Weiss (founder of Glossier).

We are happy and honored to be surrounded and supported by these visionary and accomplished women who reflect the vision we have for Destree. They represent for us real models in their respective universes and a precious source of inspiration. This funding round marks a new structuring step in the company’s expansion”, highlighted Geraldine Guyot. We can’t wait to discover Destree’s future, which looks brighter than ever!

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